“Real Men Don’t Buy Girls.” A video message to raise awareness for Child Sex Slavery.

Video starts…
You see Drake walking down a sidewalk on his phone. Looking to the side, he sees a robot! A robot? What is a robot doing there? They have a stare down. It’s poignant. The protagonist meets the antagonist.
Drake punches him.
A voiceover proclaims: Real Men Are Distrustful Of Robots as the robot staggers off. A blank screen pops up with: Real Men Don’t Buy Girls.
Cut back to Drake looking somberly into the camera. Morphing into a still to put in a photo frame, it goes on to show of Tom Selleck, Bruce Willis and Harrison Ford with a plaque “Real Man” underneath it.
The last photo you’ll see is of a random male celebrity and either Eva Longoria or Jessica Biel standing next to it saying “—- is a real man. Are you?”

There’s a sort of elevator themed song playing throughout the video, adding a little bounce to the step of the video. But there’s something massively lacking from this video. You have you celebrity, your hot girl, your “cause”… oh wait.

Aside from the three seconds it takes for the announcer to say the words “Real men don’t buy girls” and a link to the website that is DEMIANDASHTON.com (as in Demi Moore and Ashton Kutcher whose foundation DNA is trying to bring awareness to stop CSS), there’s not really a whole lot of message about what the cause is.

I saw someone a few days ago actually baffled at what “Real Men Don’t Buy Girls” meant. In Hollywood, anything and everything can be used as a joke. I wasn’t even sure myself at first if this was about human trafficking or a dig at celebrities like Charlie Sheen and his proclivities for hookers.

You know, I honestly appreciate men getting the message out there. But the videos are kind of insensitive to the subject. Why is there a need to make a 30 second jokey video to have a hot girl proclaim a random guy as a real man? What does that actually teach?

That’s kitschy, not informative. What is ANYONE going to take away from those videos? Do you really think they’re going to be moved or interested by 50 seconds of a male celebrity throwing socks away and go to the site? I wasn’t. I went through the videos first. Now, I was checking to see if the random ones I clicked on were all like that. But who else can say the same?

Sean Penn using an iron to make a grilled cheese. Justin Timberlake and a chainsaw for a close shave. Jamie Foxx using a remote control to open a beer. Bradley Cooper pouring milk directly into a cereal box to “make a meal”.

That is your example of real men? That is how you want to show real men are supposed to act? Buffoonish but it’s okay, ‘cause they’re not buying a 12 year old girl? Why not show a man doing something good? Something realistic, but good? Then have him say that real men don’t buy girls. What is the purpose of Eva Longoria? Jessica Biel? Stacy Kiebler? What good does it do to have a woman tell you that you shouldn’t buy little girls? Of course a woman doesn’t want you to buy a little girl. It would be more impressive to hear it from a man, and especially drive your point home, that you shouldn’t buy children as sexual property.

In an instant gratification society where most people probably paused the video halfway through anyways to check their text messages, do you really expect anyone to go to the website to inform themselves about human trafficking and sex slavery?

The videos are pointless to the cause they’re supposed to be raising awareness for. There’s zero information in it and it’s insulting that to attempt to raise awareness for it, you almost turn it into a joke you’d see in an SNL skit.